bBrave is Malta’s first (and only) Anti-Bullying NGO. I’ve been part of the team since 2018 because it’s a cause close to heart. All of us at bBrave are volunteers; each and every one of us do this because we truly believe in what we do.
I set my mind on improving bBrave’s online presence whilst focusing on building a more cohesive brand image and the right voice.
ANTI-BULLYING WEEK CAMPAIGN | NOVEMBER 2020
Tagline: UNITED AGAINST BULLYING
Mission: Anti-bullying awareness & support
Platforms: Facebook, Instagram & LinkedIn
Anti-Bullying Week is a yearly one-week event taking place in November.
Bullying doesn’t have an age, so our target audience here was (and still is) quite broad. We aim to reach kids, parents, teachers, employers and employees. The pandemic had me rethink our strategy and pushed mainly for online & mobile.
The objective: spread the anti-bullying message.
The idea: be bold yet simple to get the message across as loudly and as clearly as possible.
Content writing for social media was created in both Maltese and English to maximise our reach.
The Results: 460,000 Reach | 598,000 Impressions | 1K+ New followers
However, we broadened our reach further and made use of traditional media (TV appearances, radio, newspapers) and collaborations with local organisations to get the word out.
The work doesn’t end with this campaign. It’s ongoing and challenging.
Show your support & go follow!