What #resolution?

“What’s your New Year’s resolution?” – It’s one of the questions I strongly dislike being asked on New Year’s Eve. I usually and politely retort with, “Why wait for the beginning of a new year to get something done?”

I believe that if the time has come for a necessary change, there’s no need to procrastinate. Honestly, there is no better time like the present. Don’t sit and wait around for the beginning of a new year to set goals.

We’re caught up in all the hype (and pressure)  for a limited period of time to stick to our resolutions, only to forget about them the very next day. That’s why the majority of resolutions fail by the end of the month.

Goals and targets shouldn’t be set on a whim. If you do have an objective and would like to make a change in your life, start working towards that goal as from this second. 

That is how I got into entrepreneurship. And it’s been two years already since I left my salaried job. Even if the road ahead is not well-paved, it’s worth to give your dreams a try and make them happen. True, it’s not always possible to mould each dream into reality. But it’s always worth a try, no? How would you know whether it will work or not if you kill the dream from its infancy? 

Till next time,                                                                                                           

Amanda x

 

#toneofvoice #brandvoice

Delivering training sessions has been an amazing experience. I would be lying if I said I wasn’t a tad terrified the first time round. But, it is true that when you know your subject well enough, there’s really nothing to be afraid of.

I have to say, I learned a lot from the trainees as well. It was an eye-opener. On a daily basis, I’m immersed in writing and managing social media. So most of the things, I take for granted. Like, for example, a brand having its own tone of voice.

When I first introduced the concept in most of these sessions, I saw a lot of blank faces staring back at me. What is tone of voice (TOV) and why does it matter?

toneofvoice-byamandalia

What is TOV? It’s what you say. And most importantly, how you say it. So it’s not just about the words you choose but even their order, the rhythm and pace.

It’s the character, personality and values of your brand expressed in words; both written and spoken. It’s about how your message will come across; reflecting your brand. And this is what sets you apart from everyone else.

Why does TOV matter? Mainly because it gives your brand character and identity. Having a consistent tone and voice makes your brand familiar, more trustworthy and more credible.

Here’s an example of a TOV guideline.

TOV

 

How your brand looks design-wise is important.  However, how it sounds is just as important. Plus, consistency, across all platforms, is key. It shows that your message is coming from a single source.

How to get started? I will dedicate another post on this 🙂

Amanda x

#goingfreelance #1yearlater

@byamandalia

It has been a year. The 16th of December marks the day I left my 9 to 5 job (it was more like 10am to 6pm) to start afresh. How time flies! And honestly, looking back, I wonder why I didn’t take the leap before that.

It was a year of firsts. The first time I had my own clients, the first time I gave out training sessions on digital marketing, the first time I truly challenged myself to reach new heights. Forget about the New Year‘s resolution. If you want a change in your life, do it. Don’t wait around for another year to start; that’s a waste of time. And time is something you will not get back because once it’s gone, it’s gone forever.

So, here’s a little insight. Working as a freelancer is not all glitter and might I add, is not for everyone. It’s not a shortcut like some people seem to think. It’s more of a long and bumpy ride. After all, you’re starting from scratch. And, on your own. The first month being the toughest because your income will suffer. But, and that is a big BUT, I have to say that if you put your mind to it, it will get better.

It’s challenging because every day is just not the same. I see this as a plus. However, some people are scared by this; about not having a Monday to Friday routine. But that’s just it. There is no Monday to Friday, 9 to 5 routine. Because this way, you can meet up for a coffee on a Monday morning after working on a Sunday afternoon.  It’s more about learning to find your pace. And, more importantly, managing your time wisely.

Until next year!

Amanda x

 

 

#prologue

1

Starting out on your own is a scary thing. There’s no beating about the bush; because it is. After working full time with a company for more than 7 years while juggling my studies and life in general, being on your own is weird. However, I cannot deny that it is weird in a good way because it’s exciting, liberating and most of all, challenging.

I got my creative juices going, made new acquaintances from all over the world, learnt quite a few new things and filled my calendar to the brim. And I simply love it!  My advice though, if you’re starting out as a freelancer, is to be organised. Plan, schedule & take action. There is no room for procrastination; zilch. The first thing I did was creating a weekly planner. You can get your weekly planner freebie here 🙂

Like the majority of people, I believe, I weigh my options before jumping in the sea of the unknown. For one too many times I have been let down, lied to or misled. So, eventually, I learned to take my time in figuring things out and not be rash. You may miss out on potential opportunities by doing so. However, I have always been the kind of person who comes up with new ideas and implement them. So, if you’re in a similar situation, take a step back, take in the whole picture and regroup. You’ll get there eventually!

Amanda x