Delivering training sessions has been an amazing experience. I would be lying if I said I wasn’t a tad terrified the first time round. But, it is true that when you know your subject well enough, there’s really nothing to be afraid of.
I have to say, I learned a lot from the trainees as well. It was an eye-opener. On a daily basis, I’m immersed in writing and managing social media. So most of the things, I take for granted. Like, for example, a brand having its own tone of voice.
When I first introduced the concept in most of these sessions, I saw a lot of blank faces staring back at me. What is tone of voice (TOV) and why does it matter?
What is TOV? It’s what you say. And most importantly, how you say it. So it’s not just about the words you choose but even their order, the rhythm and pace.
It’s the character, personality and values of your brand expressed in words; both written and spoken. It’s about how your message will come across; reflecting your brand. And this is what sets you apart from everyone else.
Why does TOV matter? Mainly because it gives your brand character and identity. Having a consistent tone and voice makes your brand familiar, more trustworthy and more credible.
Here’s an example of a TOV guideline.
How your brand looks design-wise is important. However, how it sounds is just as important. Plus, consistency, across all platforms, is key. It shows that your message is coming from a single source.
How to get started? I will dedicate another post on this 🙂