Watch your tone!

Finding your brand voice requires more effort than you think. In my first post discussing tone of voice (TOV), I pointed out how some businesses tend to spend all their energy on perfecting their image and not spare a thought for their voice.

For those of you who missed the intro, you can catch up here 👉#TONEOFVOICE

I understand that not everyone is good with words. I see this everyday, everywhere I go. Both offline and online. That is why a TOV guideline will come in handy for your team. Different people, different manners, different ways of communicating. However, your brand must be consistent on all fronts.

The way your brand logo, colours, and fonts are of significance in recognising your name, so are the words you use and most importantly, how you use them.

Think of your voice as your personality. Your tone reflects that personality and sometimes changes depending on the context.

Source: CoSechedule

Both your tone and voice are about expression. An expression of your company’s values. Here, we’re looking at how and what you write rather than following writing rules per se. Mind you, grammar is just as important. I shudder every time I see desert on a restaurant menu.

Quick tip: revise everything before publishing a message or sending material for printing. Have someone else take a look. A fresh pair of eyes can save the day.

Here’s an example of what you might think is a simple greeting. When you’re representing your brand, which one would you go for?

Or, think about this example below:

A. “Thank you for reaching out.”

B. “Hey, thanks for reaching out 🙂”

Phrase A reads more serious than phrase B. The latter reads more easygoing and fun. Different word choice and use of emojis have set a different tone to the same phrase.

Take a look at these Brand Voice Examples:

Starbucks
Mailchimp
Old Spice

Quick tips

  1. Be straightforward and avoid jargon.
  2. Use the active voice and write positively.
  3. The tone of voice needs to reflect your business objective.
  4. If in doubt, read aloud. Is it too humorous? Too formal? Too sassy?
  5. Write all this down & create a guideline.

Why does it matter?

Your tone of voice is what sets you apart from the rest. It’s what makes you different, unique and relatable. It helps in creating an emotional connection with your customers. This familiarity you create is most likely to lead to loyalty and trust.

That’s why having a brand tone of voice matters.

Need help? Let’s talk.

Amanda x

#toneofvoice #brandvoice

Delivering training sessions has been an amazing experience. I would be lying if I said I wasn’t a tad terrified the first time round. But, it is true that when you know your subject well enough, there’s really nothing to be afraid of.

I have to say, I learned a lot from the trainees as well. It was an eye-opener. On a daily basis, I’m immersed in writing and managing social media. So most of the things, I take for granted. Like, for example, a brand having its own tone of voice.

When I first introduced the concept in most of these sessions, I saw a lot of blank faces staring back at me. What is tone of voice (TOV) and why does it matter?

toneofvoice-byamandalia

What is TOV? It’s what you say. And most importantly, how you say it. So it’s not just about the words you choose but even their order, the rhythm and pace.

It’s the character, personality and values of your brand expressed in words; both written and spoken. It’s about how your message will come across; reflecting your brand. And this is what sets you apart from everyone else.

Why does TOV matter? Mainly because it gives your brand character and identity. Having a consistent tone and voice makes your brand familiar, more trustworthy and more credible.

Here’s an example of a TOV guideline.

TOV

 

How your brand looks design-wise is important.  However, how it sounds is just as important. Plus, consistency, across all platforms, is key. It shows that your message is coming from a single source.

How to get started? I will dedicate another post on this 🙂

Amanda x