I can’t help but come back to writing about brand voice and tone. I think mainly because it’s just so essential and yet easily overlooked.
2020 has seen the rise of e-commerce and a further shift towards mobile marketing. Having and maintaining an online presence is now more important than ever. You can take your business much further if you have established your brand voice.
A brand without a voice is like having a latte without the milk. Pointless (albeit doable, apparently, with xanthan gum – but still not the same. You get my drift).
Your tone of voice is what sets you apart from the rest. It’s what makes you different, unique and relatable.
What is a brand voice? What is tone of voice? Before getting started, learn more about brand tone & voice here ↠ WATCH YOUR TONE!
Now that you know the WHAT and the WHY, let’s get on with the HOW. Answering these questions will help you develop the voice of your brand:
↠ What are your company’s core values?
↠ Who is your audience? Your customers, clients, community?
↠ Which companies or brands do you admire the most?
↠ What 4 adjectives best describe your brand?
↠ Now, describe your brand as if it were a person. What kind of personality would s/he have?
↠ How do you want people to feel when interacting with your brand?
↠ Why you? Why should people choose you over others?
Mailchimp Content Style Guide is one of my favourite style guides, which I hope you will find helpful.
QUICK TIPS
- Find your purpose
- Be Authentic
- Look & listen to your audience
- Be consistent across all channels
Amanda x
Amanda Lia 