bBrave is Malta’s first (and only) Anti-Bullying NGO. I’ve been part of the team since 2018 because it’s a cause close to heart. All of us at bBrave are volunteers; each and every one of us do this because we truly believe in what we do.
I set my mind on improving bBrave’s online presence whilst focusing on building a more cohesive brand image and the right voice.
ANTI-BULLYING WEEK CAMPAIGN | NOVEMBER 2020
Tagline: UNITED AGAINST BULLYING
Mission: Anti-bullying awareness & support
Platforms: Facebook, Instagram & LinkedIn
Anti-Bullying Week is a yearly one-week event taking place in November.
Bullying doesn’t have an age, so our target audience here was (and still is) quite broad. We aim to reach kids, parents, teachers, employers and employees. The pandemic had me rethink our strategy and pushed mainly for online & mobile.
The objective: spread the anti-bullying message.
The idea: be bold yet simple to get the message across as loudly and as clearly as possible.
Content writing for social media was created in both Maltese and English to maximise our reach.
The Results: 460,000 Reach | 598,000 Impressions | 1K+ New followers
However, we broadened our reach further and made use of traditional media (TV appearances, radio, newspapers) and collaborations with local organisations to get the word out.
The work doesn’t end with this campaign. It’s ongoing and challenging.
One thing you will most definitely appreciate when you start out on your own is support. Ever since I started my own business I realised how a single dose of support can keep your engine running through thick and thin (that, and a lot of hard work).
The COVID-19 situation we found ourselves in had me thinking. I realised I needed to support small local businesses even more, whenever possible. As a solopreneur myself, I know of the hardships we had to endure this year due to COVID-19 related budget cuts and restrictions.
So, without further ado, I am listing my top favourite tried & tested products from local businesses worth following and buying from. These small businesses work hard and deserve our appreciation ♡
I have a mild obsession with Japan. I even started learning the language but had to put a pause on that due to my whirlwind of a life. Sumie has the most amazing things and the perfect matcha. She even goes the extra mile and sends you matcha recipes and info.
I have been following @madumamalta right from its birth. I even (and unashamedly) entered a giveaway and actually won. I was stunned; the last time I had won anything was in primary school (back then, I won a plant against a 25c fee. It died a while later).
If you follow MADUMA on Instagram, you know they’ve been hinting at launching new products TODAY. Well, guess what? I’m sharing the news IN THIS POST 😍 Here’s a sneak peak.
But first, let me introduce you to the person behind this much-loved local brand who is super nice and, let me tell you, down to earth. Kimberly takes the time to check in and see whether everything is OK whenever I publish a story featuring the MADUMA products. The last time she did, I asked her for an interview and she said YES 🙌
We decided to keep it virtual for the sake of everyone’s safety.
I would love to know more about MADUMA. How did it all start?
The idea of MADUMA began when I was studying for my Bachelor’s degree at MCAST. I decided to focus my thesis on the demise of local trades, especially the historically rich floor tiles that you used to find all over Malta. I wanted to create awareness about this beautiful trade and do my part to preserve Maltese culture. This sparked the idea of combining my two biggest passions, design and fashion, that led to me creating my own fashion label, focusing on the beauty of the Maltese floor tile.
So, tell me, Kimberly. What inspires you?
Whenever I walk into an old house or shop with traditional Maltese floor tiles. But not just that. My inspiration for new colours and ideas derives from exploring new places; especially when I’m on holiday and more relaxed.
I know for a fact that there are many creative people out there with great ideas who are afraid to take the leap. What advice would you give them?
Listen to your gut and just do it, even if people around you don’t believe in you or your idea. Do not let people discourage you from following your dreams, even if these people are the closest to you. If you believe in your idea, that’s all you need.
I have to ask this. What is your favourite MADUMA product (and why)?
It’s hard to pick, I love them all! I think it’s like asking a mother, who is your favourite child? This might be an unfair question, but I think if I really had to pick, it would be the organic cotton t-shirts because they were the first products that started my brand.
You, in three words.
Ambitious, brave, detail-oriented
Something on your bucket list:
To see MADUMA products being sold in brick-mortar shops around our beautiful island.
I’m sure it won’t be too long before you tick that one off your bucket list!
Now, for the good news! MADUMA launches these Maltese-tile inspired and potential stocking fillers today!
☆ Pocket mirrors ☆ ★ Magnets ★ ☆ Pack of 4 Magnets ☆ (so you can get all patterns if undecided)
Maybe we’ll be seeing other products in these new colours as well? 🤔💙
I’m always looking forward to see what Kimberly comes up with!
Fashion is not my cup of tea. Those who know me best, know this only too well. Still, that doesn’t mean that I don’t follow at all. I do have a couple of friends who are stylists; one of whom has been trying to take me on a shopping spree for months now (you know who you are).
I got in touch with someone whose social media accounts are consistently active and who does not shy away from the camera.
My second guest interview this year is with the greatly talented @Malcolm Gauci.
Award-winning fashion stylist
While scrolling through his Instagram feed I couldn’t help but wonder how he manages to do what he does. I have known Malcolm for a while now; so we met over a coffee to talk about his world (pre-COVID-19).
Care to tell me more about what you do and how it all started?
I started out as a freelance photo model. There, I learned more about styling and met up with people from the fashion industry. I’ve always been passionate about styling; I guess you can say it comes naturally to me. Still, it’s not something that happened overnight. It takes a lot of hard work. Plus, a lot of people believed in me – and that gives you quite the boost.
At first, I wanted to have a space where I could interact with people and show my work. It’s how I started out on Instagram. Over time, I wanted to show more than just my styling work; I wanted to show them who I am, what I personally wear and connect with my followers even more.
Favourite social media platform?
Instagram. It connects you to a whole world of other people. You can easily find your niche there and can interact very easily.
I personally think that being online all the time can be a bit exhausting. Do you ever feel the need for a digital detox?
Having a full-time job that is completely different from styling and the social media world – that alone is detox enough. Truth be told, I am sucked into the digital world. Apart from sharing relevant content with my followers, I also love documenting random things.
What does the future of influencer marketing look like in your eyes?
I think that over time, brands will reach out to the less- famous. This is already a thing; they’re called micro-influencers. And, I think having the everyday person as an “ambassador” will be the way forward.
Quick advice you would give someone just starting out?
Stay true to yourself. If you’re not comfortable doing something that you do not believe in, then don’t do it.
Ok, super quick questions that have nothing to do with anything above. Just for the fun of it.
Tea or Coffee?
I would have a favourite if I actually made it through the whole film
Would you rather read minds or the future?
One thing you would like to cross off your bucket list?
Be part of Gucci’s creative team
Who or what inspires you?
There isn’t just one thing. I get inspired by random things I come across along the way
Getting back on track with my mini-interviews is one of my top goals for 2020. First guest this year: my super talented brother, Gary. Biased, you say? Well, take a look at his work first. But yes, I have to admit, I am a little 😋
Why did you decide to be a fashion photographer?
I don’t think there was ever a decision – it just happened organically. I have always gravitated towards photographing people and fashion has always been a major source of inspiration in all of my projects. So I think I found myself evolving and focusing more on fashion photography without thinking too much about it.
Tell us more about your photography
My photography is always narrating a story.
A: Short and sweet, I must say
Being chosen by Tommy Hilfiger International to shoot the official Tommy Jeans digital campaign. They came all the way from Amsterdam to direct the shoot and it was both nerve-wracking and surreal at the same time.
What is your favourite photograph so far? Why?
This is one of my favourite photographs because everything came together perfectly. Cassandra is an extremely talented local actor who wanted to be portrayed in a different light. Together with Malcolm (styling), Neville (hair) & Hannah (makeup), we did a great job. This was taken for the Sunday Circle.
What would be a dream collaboration for you?
An absolute dream collaboration would be with the genius Alessandro Michele and photograph the Gucci Campaign. I also would literally DIE if I had to work with artists that I listen to on repeat.
Not that I don’t know the answers to these already. BUT, super-quick questions to share with the rest:
Tea or coffee?
Requiem for a dream
Would you rather read minds or the future?
One thing you would like to cross off your bucket list?
Work on an editorial abroad.
What inspires you?
I get my inspiration from personal experiences, music and literature and the smell of freshly brewed coffee.
Celebrating Christmas means different things to different people. For most, it’s the right opportunity to spend time with their loved ones. Where I come from, Christmas is the pure definition of family time. The first time I suggested travelling during the holidays, the air went still at home.
If you come from a family who never missed one single family Christmas gathering, I believe you can easily relate.
The option of travelling against staying at home during the holidays is a constant internal battle. It’s something we start debating once we realise that summer is almost over and we still need to plan out our remaining leave days […]
It is safe to say that one of the hottest topics hogging the headlines is property. We have been debating the inflated prices, questioning the existence of a property bubble and shaking our heads in resignation at every block of apartments we see in construction.
But, in this article, published today on the @Times of Malta, I deliberately chose not to go there. Instead, I reached out to the talented interior designer, Caroline Ciantar-Barbara, to learn more about what comes after investing in a new home.
Get today’s e-paper to read the interview:Click here
Being a dad is a beautiful thing, isn’t it? Discovering you’re going to be a dad for the first time is a big deal. It’s exciting, surprising, overwhelming even.
To say that the journey of fatherhood is not a bumpy one, would be untrue. Most fathers would agree that it is not a walk in the park. After all, you are now responsible for another life and not just yours.
I asked some dads about their first reactions to get to know their side of the story. The first person I asked was my own father. True, it’s been 29 years since I was born and 25 since my brother came into this world. Inevitably, I had to ask him whether he remembered any of it; getting the news, the waiting, the delivery.
“Some things, you never forget,” he simply said. He remembers being mind-blown when he got the news. “I looked at your mum, thanked her and cried with joy.”