I have a couple of questions for you. Let’s go!
- Where is your phone right now?
- Where do you put your phone while you sleep?
- Do you use your phone to check the time?
- Do you take your phone to the bathroom with you?
- Has the time you use your phone increased?
- Are you reading this on your phone right now?
Hey, relax. This post is NOT about smartphone addiction. I wanted to help you realise (if you haven’t on your own already) that smartphones have become a necessity. We can live without them, mind you. I spent 10 days in Cuba, back in 2018, without any internet connection and it was BLISS. But the fact that I’m even saying that it felt good to not look at my phone for a long time goes to show how much I am on my phone. Sometimes, without even realising it.
What is mobile marketing?
➯ A digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
As a business owner, you have to think mobile. You want to hook your audience, engage with them and make a sale.
As a consumer, and an avid smartphone user, you want to browse through aesthetically pleasing shops without a hiccup.
COVID-19 was a setback. It turned our lives upside down. BUT one thing that came out of this, when businesses had to close their doors temporarily, was the realisation that being available online was the only viable option at the time.
Locally, I have seen a rise in e-shops and an improvement in making a customer’s online shopping experience a pleasant one. Still a long way to go but we’re getting there.
How is your mobile marketing doing?
If you can’t answer this, I believe it’s high time you pay a little more attention to mobile.
Everyone (or almost everyone) is on their phones – constantly. We chat, play, work, listen to music, shop, scroll endlessly through TikTok and tap from one story to the next on IG.
To get the hang of mobile marketing, you need more than just three (3) tips, I know – BUT – we need to start from somewhere.
1. WHO ARE YOUR PEOPLE?
Understand your audience. Sure, you’ve heard this a million times. But do you truly know who and where your people are? How do they use their mobile devices?
The most simple thing to do is to ASK. Run a super short survey/poll and ask your already-existing customers short and simple questions. Example:
- Are you on Instagram?
- Do you prefer shopping on your phone or desktop?
- Which devices do you use? (Phone, tablet etc.)
Know who your people are. Listen to online discussions and be present – start a conversation. It’s NOT ENOUGH to just be there. You have to be seen and heard.
2. WRITE FOR MOBILE
It’s not the first time I came across a Facebook post that simply NEVER ends. Your message needs to come across clearly. Being clear and concise is essential. I cannot stress this enough. Even your call to action needs to be clear so that users will be able to understand what to expect.
When it comes to writing for mobile (e.g. online – social media & offline – SMS) avoid writing chunks of paragraphs. This is not an essay. Write short, punchy headlines and straightforward messages, use visuals – make it count!
3. GREAT USER EXPERIENCE
Make it easy for users to navigate through your shop. Having a mobile-friendly website is a must and not an option. Mobile devices call for interaction and users expect a more personalised experience.
You don’t want them to end up frustrated because they’re having trouble with browsing or making a payment. So, make it seamless for users to purchase with a few clicks as possible.
Nowadays, having social media presence is essential for any business. So, BE SOCIAL. Grow your business around a customer experience focused culture.
Think of all the things that bother you as an online user as you browse through other social media accounts and pages, learn from them and avoid repeating their mistakes.
Where is your business at right now?
If you haven’t already, start working on how to build and maximise your mobile presence.
And hey, don’t be afraid of change. It’s good to spice things up. You know, there’s always room for improvement and I’m sure you’ll do great!