Self-employed mum of two: the truth about working from home with kids

WHAT TO EXPECT | Balancing business, kids, burnout, and everything in between. I’m sharing what’s helped me navigate motherhood & self-employment, mistakes I made, what helped me cope & what I had to let go of.

You know you’ve grown as a person when you’re watching your kids mixing playdough colours and it doesn’t trigger you anymore. Or at least not as much. Am I right? With time, you learn to accept the little wins and just let go of the rest.

So now that Chloe (17 months) has started childcare, we’re entering – yet again – a whole new routine. That is, whenever she isn’t home sick with something (which happens more often than you’d think). Just this week – BAM – Chloe’s sick and my whole schedule crumbled. It’s fine (I mean what else can I do?), I’m used to it by now. These little unpleasant surprises just keep me on my toes.

If you read my blogs you know that I’m going to keep this real. No sugarcoating because who has time for that anyways? So no, it hasn’t been rainbows and unicorns working from home with a baby and a 5-year-old. Keeping up with my current retainers, projects and workload with Chloe at home was anything but easy. I wasn’t accepting any new projects and turning down new retainers for months because I couldn’t.

Between naps & deadlines

Maternity leave? What even is that? I was at my desk right up until Chloe’s birth, waddling around with a belly so big I had to swivel sideways to reach my keyboard. I guess, you can say that that’s one of the biggest drawbacks of being self-employed. I once had someone telling me that I have it easy because being my own boss, I could just stop working whenever I wanted, do whatever I wanted. I laughed.

If I stop working (setting aside the whole breaching-contracts thing for a moment and the fact that I have bills to pay) those retainers won’t wait around. They’ll just move on to someone else. And I know how difficult it is to start from scratch because that’s exactly what I had to do when I started my own gig. At the same time (and here’s when I went on a guilt trip), I simply wanted to be a good mum. So, I didn’t accept new work and tried to balance everything out, with Chloe taking top priority.

“But how are you managing to work as a self-employed with two kids?”

At the time, I had no idea how I was managing. But somehow, I did. Willpower? Maybe. Any help I could get from family members? Definitely. I worked at odd hours. Whenever the baby slept, I couldn’t just sleep as everyone tells you to (and I do mean everyone). I needed to get shit done and seeing that I don’t have any magical abilities (yet), something had to give.

My BIGGEST mistake 😱

That was one of the biggest mistakes I made. The lack of sleep killed me and eventually caught up with me. Running on four hours of sleep, day after day, is exhausting and unfortunately led to a really bad burnout. SO – lesson learned – but at the time, I couldn’t see a way out. Saying all this, my hubby and I do balance our chores, family duties and everything in between because that is how we roll. And, my mum is a godsend and I’m not sure how I would have coped without her. But now, looking back, I can kind of see what worked and what didn’t.

The oops list (no, I didn’t get it all right).

  1. Trying to do everything at once.
  2. Trying to please everyone.
  3. Multitasking.
  4. Throwing self-care out the window.
  5. Ignoring signs of burnout until it’s too late.
  6. And, getting to that point.

What helped.

  1. Accepting that I cannot do everything all at once.
  2. Instead of finding the perfect ‘block time’, I worked in 30-minute/1 hour bursts (not ideal but it worked for a while).
  3. ‘Batching’ similar work, like filming content, to save mental energy (and time).
  4. Creating a very loose schedule and a daily DOABLE to-do list.
  5. Clear and honest communication about timelines with my clients. Building a good relationship with people you’re working with always helps.
  6. Resting, doing things I love, going for coffees, alone and guilt-free. Which is much more difficult than you’d think, but necessary.

Ideals I had to just let go of.

  • Quiet, uninterrupted work time.
  • Pretending I can do it all alone.
  • Comparing to others.
  • Sticking to a rigid schedule.
  • Responding immediately.

I learned to prioritise better. And I learned that rest and sleep are just as important and without them, I couldn’t concentrate anyway. I scheduled my time however I could so that when the baby wasn’t clinging to me, I worked my ass off – in bursts. What I spent hours on before, I got done in half that time.

There is no manual.

Mind you, as I’m writing all this, I’m trying to answer weird and random fire questions by my now 6-year- old while calming the little one down because all she wants to do is sit on my lap all day. But with both of them at school in the mornings, I found my rhythm again. And yes, I do start with a coffee at my local coffee shop because that is the little me-time I have and – to be honest with you, it fuels me and I feel my best again, on a personal & professional level.

Wow, I have managed to write this down. Weeks in the making because, well, kids. But I’m trying not to be too hard on myself and I’m happy to see this as a win, which it kind of is.

Speak soon
Amanda x

↠ MORE ON THIS! I’m sharing my self-employed journey on Instagram and show what I find most helpful over there. Feel free to follow for tips & updates!

How to overcome Imposter Syndrome

If you’ve ever felt inadequate, or like you don’t deserve the good in your life, your job – even when your accomplishments result from your resilience and hard work- read this because I can sense a nod. That sense of phoniness and unworthiness leaves a dent in your self-confidence. And it’s not a feeling that you can easily shake off. I know that only too well.

Feeling like an imposter has got to be one of the worst feelings yet. Even after years of working within the marketing industry, I sometimes find myself questioning my abilities even though I fully know that I shouldn’t.

“I don’t deserve this”
“They’ll find me out”
“I’m not good enough”
“I’m not worthy of my success”
“I’m a fraud”

That’s Imposter Syndrome to you. A belief that you don’t deserve the praise for your accomplishments and fear that you will be found out as a fraud. Is all this normal? Yes. Should we give in to this feeling? A resounding NO. However, it’s easier said than done – although I do have a couple of tips to help you overcome this ugly feeling of unworthiness. Whenever this feeling creeps up, here’s what you CAN do.

  1. Recognise this feeling

    This is the first step and most probably the hardest because we sometimes spiral. Try keeping a journal to record these instances and recognise these moments when you feel like an imposter. And then, let go.
  2. Focus on the facts and challenge negative self-talk

    We can be the harshest critics of ourselves, sometimes unwarranted. Learn to reframe self-negative thoughts to build confidence. How? When you catch yourself thinking along these lines, ask yourself: “What evidence do I have to support this?” Replace these negative thoughts with positive affirmations.
  3. Share your experience

    Find a trusted friend, mentor or support group and share your feelings with them for reassurance. You will be surprised how many of us share the same feelings. This will also help you find new coping strategies and understand how normal it is to experience imposter syndrome.
  4. Embrace growth

    Imposter syndrome can stem from the fear of not knowing enough. Why not set a realistic goal for self-improvement through lifelong learning? It can help alleviate this fear and encourage personal growth.
  5. Celebrate your progress

    Every little milestone is worth celebrating! View challenges as opportunities for growth rather than a fear of inadequacy.

You will meet people who will undermine your work, believe me. And sometimes they do it under the pretense of good intentions. Through the years you will learn to filter, pick, and choose your support network. And even then you will still cross paths with people who do not wish you the best (to put it mildly).

Most of us have been there. I still find myself overthinking things and wondering whether I’m good enough for the job. I’m being totally honest with you now. It wouldn’t be the first time I get a request for a big project and question whether I can pull it off. In the end, I dive in head first and challenge myself even if it’s something out of my comfort zone. It’s how I manage to outgrow it. And you will get there by being patient with yourself and believing you can. Because you’re amazing and you can.

There’s also this. Self-employed people, running their own businesses, face a set of different challenges. How many times has someone put a price on your work, remarked that your work is expensive or pointed out that someone else can do the ‘same’ job for less? My advice? Move on. Do not take them on as clients because they are clearly NOT your target market. Let. Them. Go.

Never second guess your capabilities, and especially your worth. If you’ve done your research, you have the experience, the knowledge, and the know-how, do not let others dictate your worth. That’s unprofessional, unfair, and uncalled for.

Scenario. I drop a baker a message to order a cake. If say the cake is not within my budget, I thank them and move on. Wouldn’t it be rude to message back ‘Hmm, but I think your cake is expensive and you should charge me less. It’s just batter and a little icing.’ That would put you on their good list. If it’s just batter and a little icing, why not do it yourself then?

Same with the service industry. Rethink your audience & market – if you’re getting these kinds of messages over and over though, perhaps it’s time to shake things up a bit. Re-evaluate your goals, and the ideal client that you wish to have – and work towards that. But that’s another story for another day!

Back to overcoming imposter syndrome. It’s not easy but you can wave goodbye to that nasty self-doubt holding you back. Acknowledge imposter feelings, reframe negative thoughts, celebrate your achievements, share your experience, and embrace lifelong learning. One thing you should remember? You are not alone.

Be proud of who you are and how far you’ve come.

Until next time,
Amanda x

Reality of Working from Home as a Self-Employed Mum | Tips & Challenges

WHAT TO EXPECT | This blog is about the reality of working from home as a self-employed mum with little kids. No sugar coating!

I wrote about my expectations of handling work with a young one and a baby on the way. And now that I have delivered said baby, I can share how it’s really going so far. With one kid, it’s something. With two, it’s something else.

So work from home has become somewhat of a buzzword after 2020, right? And although some businesses are bringing everyone back to the office, other companies have embraced remote working and made it part of their strategy. And then there’s self-employment, a different world entirely.

But in both cases, the boundary between work and personal life can blur when you work from home. In my case, it’s almost inevitable – and not something I am particularly happy about because finding the right balance and FLOW is everything for my peace of mind. When I start working and stop in the middle of something, start and stop again – all morning and into the afternoon – it doesn’t get me anywhere. So first thing in the morning, or late at night, I write a doable list of priority items for the day ahead. It helps break work into manageable and attainable ‘smaller pieces’ which I can tackle throughout the day and try my best to stick to.

How can you work from home with less hiccups? (Because let’s face it, you can’t dodge them all).

I love a good, organised schedule and designated work space. Having my little corner office to work from helps me focus on the tasks. It’s like having a ‘home-free’ work area that gets me in the zone with fewer distractions (or so I hope every time I sit at my desk). To FOCUS. Lately, this has been quite a challenge with a baby. Even as I write this, I am sitting on my unmade bed after managing to get little Chloe to sleep in her crib – so the irony is not lost on me. I don’t like having my laptop in the bedroom but these days require that I do if I want to get some work done. And a schedule? With two kids, I try – honestly, I do – but my schedule is to work around naps, feeds, and playtime. Most days I’m in the right mind zone, I’m motivated to do the work, inspired even – BUT not able to actually and productively get things done -which is super frustrating. And that is the reality of it. On good days, I work through the whole list whilst mummying, on other days – I barely manage to send out one simple email.

Multi-tasking – the best thing you can do is to avoid it. You might feel like accomplishing a lot but I have learned that single-tasking is a much healthier option because you do get things done, one after the other – without a headache and scattered thoughts. Even if it’s not the easiest thing to do, when you work from home, start by blocking some major time-wasters out – namely your phone and social media accounts. Push back any household chores (that laundry basket begging to be emptied, a speck of dust that has been nagging you or a quick trip to the store) and anything that comes in between you and your paid work.

I’m not saying you don’t schedule them in your day. But that’s just it – schedule and organise your work day first and then work around it. For instance, you can work all morning, take a break, do the laundry, and get back at your desk later (if the nature of your work permits it).

Now, if you’re a parent (of small kids especially), you know all too well that parenthood is a full-time job and then some. The early years are the toughest because the kids cling to you every waking second. It’s a beautiful thing having little people running around the house and looking up to you. But to have a household to run, we ordinary people need to make a living. And if you work from home that means you need to find a way to take care of the kids and work at the same time. Which is, let me tell you, such a challenge. My 5-year-old has become a lot more independent lately. She’s thankfully easily entertained with drawing, painting, and making crafts. Before Chloe, I tried scheduling in a couple of hours before the world (and Bethany) woke up. But this is close to impossible in the newborn phase (at least in my case). Instead, I squeeze the life out of every minute of sleep I can get to be able to function properly. Parents of babies know all to well well that sleep is too little and never enough.

I’m self-employed, and have a five-year-old and a five-month baby. So here are a couple of things that help me get through the day without going haywire:

  • Accept help in any form – it can come in the form of meals, babysitting, household chores or grocery shopping.
  • Set realistic goals – know your limit, learn to say no, and set achievable goals for each day.
  • Outsource work –when you can: delegate tasks you can outsource because this frees up your time.
  • Good communication – with your partner: this is key.
  • Childcare services – are always an option: even a few hours of childcare support can make a significant difference – and try not to feel guilty about it.
  • Create a schedule – create a priority list for each day and block time for work to avoid feeling overwhelmed by your workload.
  • Practice self-care – we are not superhuman and burning out is real. So make time for self-care activities like exercise, meditation, or hobbies that help you relax and recharge.

Like everything else in life, self-employment comes with its set of challenges. Having no maternity leave was the hardest honestly. Not being able to stop working and fully enjoying the little ones for the first few months was tough. So if you’re thinking about venturing out on your own, you need to look beyond flexibility.

The ability to work from home offers unique opportunities and challenges. On one hand, you’re flexible to set your own schedule and be present for your children’s important moments. On the other hand, finding the time and energy to grow your business while caring for your family can sometimes feel overwhelming. And I get it. My partner (who works full-time at an office) and I are still figuring out the best way to go about work, household chores and raising two kids. So even as I write this, I’m certain that things will change yet again in a month’s time.

Are you a WFH parent? Do you run your own business? How do YOU manage the time? What are some tips you can share with us? I’d love to hear from you!

Until next time
Amanda x

↠ MORE ON THIS! I’m sharing my self-employed journey on Instagram and show what I find most helpful over there. Feel free to follow for tips & updates!

Working from home with kids: how to make it work.

Tips & tricks that will help you stay sane ↴

Working from home with kids presents a new set of challenges. Making it work is a struggle and an art. I’ve been self-employed since 2017 and became a mum two years later. So I’ve been juggling WFH and motherhood for four years now. Most of you may have first experienced this during the pandemic. I remember, during the first few months of isolation, people asked me how I manage not to lose my marbles at the end of the day. Honestly, most of the time, I have no idea how I don’t.

Even as I’m trying to write this, I stopped like a million times. My almost-four-year-old is asking me to play with her, nudging me, and doing everything in her power to grab my attention. I feel terribly guilty for having to work when she’s at home. And the only chance I have to create my content, work on my personal projects, and actually do something for myself (sometimes even something as basic as washing my hair) – is in the evening when she’s at home.

This brings us to the million-dollar question I’ve been asked at least a thousand times.

▶ “But how do you manage?”

Mind you, on some days I don’t manage to be productive. At all. But most things I learned through experience and some take a while getting used to but if you put your mind to it, you’ll get there eventually. I’m sharing five (5) tried & tested tips that help me get through my working day at home with my child.

1. Workspace

Having a designated area for work helps set a boundary between home life and work itself. It doesn’t have to be a full-blown office if you don’t have the space for it (like in my case). A desk setup and shelving should be just about enough to get you off working from your couch or dining table.

2. Schedule & prioritize

The demands of both work and family life are trying. Having a routine helps but we all know how that blows to pieces when one of the kids sneezes. Didn’t mean for that to rhyme, but there you have it. You need to be flexible and manage your expectations when you have kids around. Schedule your work when the kids are occupied: at school, during home activities or during nap time.

So I’m the most productive in the mornings when Bethany is at school and then I’ll work around entertaining her when she comes back home in the afternoon. First thing in the morning, I make a list. A simple, pen-to-paper list, starting with top priority, time-bound work including tasks that require 100% focus, meetings, and calls. So that once I have Beth at home, I manage tasks a little down that list.

3. Set achievable goals

This should be highlighted, bold, and underlined. It’s better to keep that list short and have 6 doable tasks than jot down 20 tasks that you cannot, for the life of you, get through. It’s frustrating and overwhelming. I’ve been through that too many times to count before it finally sank in. And NEVER ever multitask. That is just the worst. You’ll feel more stressed, and unable to concentrate and it will set you back tenfold.

4. Learn to say NO.

This is a learning curve. It’s easier said than done and I’ve learned this the hard way. But it’s better to know your limit than be in over your head. Otherwise, you’ll burn out faster than the fireworks on the fourth of July (or if you’re Maltese, on Santa Marija). If a task is not a priority, focus on what is truly important during your allocated work time.

There are times during the early years of self-employment when you cannot afford to say no to some projects. You’re just starting out and need both experience and cash flow. I’ve been there, I get it. Years later though, once you’ve found your niche, your market, do not be scared to decline work when: 1. you have too much on your plate 2. requests do not align with your priorities.

5. Take breaks

If you have a time when you’re without your kids, take a break. Don’t power through the day without stopping to take a breath. You need that time to refocus. When you’re with your kids, plan activities for them. Kids will not sit through one activity for long. I found that preparing activities beforehand helps: with puzzles, drawing, painting, and role-playing. Going to the park/play areas after school is another way to take a mental break and spend some good quality time together (and get them to exercise with the hope of a short nap later).

Listen, when I have a deadline, I’m going to be the first to admit that Disney+ saves me every time. You’re not a bad parent for including a little more screen time when you find yourself backed against a wall. Which brings me to working through distractions – it’s an acquired skill. When you have no option but to work through ‘Let it go’ on a loop, you’ll see what I mean. I usually stay close to Bethany to have eyes on her and put on my headphones. There will be nudges, there will be requests for snacks and whatnot but it’s doable.

✨ Be kind to yourself.

You’re doing the best you can. Sometimes even more so don’t be too hard on yourself if you didn’t manage to go through your work list or had to increase a little screen time to complete a task. I’m also aware that it depends on the type of job that you have, the kind of employer and clients. Little by little, we’re getting to a place where people understand what it means to have work responsibilities and the demands of parenting.

My advice to you? Take care of yourself and don’t ever forget that. During my cabin crew years and every time I get on a plane, there is that one phrase that you may take for granted but I cannot get out of my head: “Put on your mask first before helping others.” I apply it to my everyday life. If I burn out, if I fail to take care of myself, how can I care for others? My family? My clients? And accept help when you need it.

Until next time,

Amanda x

↠ MORE ON THIS! I’m sharing my self-employed journey on Instagram and will be showing what I find most helpful over there. Feel free to follow for tips & updates!

Hey! What’s new Limo?

I wanted to have more interviews this year but with running my own business, sprinting after a toddler, and being an active council member of a local NGO, I must admit that my plate has never been more full.

Nevertheless, I managed to meet up with the amazing Elisa to talk about her business. Elisa is the brains behind The Limo Hub 🐕. I am positive that you have seen her cute dachshund on Instagram by now. He is the star of his own ‘show’!

Elisa is such a passionate and creative person. We went off track a couple of times during the interview (it was more like a coffee meet-up), but that happens when the conversation is that good. So, without further ado, this is (partly) what we talked about:

Tell me a little bit about yourself. Where you started.

E: I started studying Art & Design and always wanted to do my own thing. I have been working in Marketing for quite a while now and dipped in the corporate world. I then left my job to pursue a marketing career and decided to go freelance. It’s when I started The Limo Hub, back in October 2017.

How did The Limo Hub come about?

E: I wanted to create something unique, personal to me, and easy on the ears. I wanted something simple and that is how the idea of The Limo Hub was born. And I have my own model, Limo, who got used to seeing me with a camera by now. He enjoys it when he’s in the mood. I usually have lots of treats on the side. Everyone seems to think it’s just that one shot and I nailed it. You should see my camera roll! You’d think my phone is Limo’s 😅

Limo wearing Santa Paws bow tie

To put you in the picture, at The Limo Hub you can shop for custom-made bow ties, Dachshund merch, and other dog accessories like matching harnesses & leashes, collars, and shampoos.

E: It is important for me to have organic or partly organic products. For instance, some people use baby shampoo for their pets which is bad for their dog’s skin. A dog’s skin PH level differs from ours and it could result in irritation. That is why I make sure to bring over reliable, tried, and tested brands only.

What is your advice to someone thinking about starting on their own?

E: Ask yourself: What is your end game? What is it that you want to do and why? Do you want to make money? Do you want to feel good about what you are doing? Because these are different avenues to take.

I wasn’t surrounded by people who owned their business so I didn’t really know where to start. For instance, everyone mentions the business plan – you need to have a business plan – but when you’re just starting, the words are English but you don’t know what to make of them. If you’re starting a business doing something you love (and not just purely for money-making), make it your own. Don’t expect a big return until you get your foot in the door because it takes a while until you build yourself.

And network. Networking is key. It might be nerve-wracking but it works. Get out there and introduce yourself.

So, tell me. What’s on your bucket list?

E: I want to represent various brands and possibly in the future, I would love to design my own harnesses and pet accessories. I also want my own store, brick & mortar – it’s something that I really dream of having. One step at a time!

You in three words

E: Bubbly, open, plainspoken

Elisa and Gemma from @letspawtymalta have been working on something new and exciting. They have just launched the perfect handmade and homemade Christmas gift for your furry family member. I have already ordered one for Nina (obviously) and will be sharing stories once I have my hands on it.

What’s in the stocking?

🐾 homemade yummy biscuits
🐾 a themed mug for a nice hot cocoa
🐾 dog toy
🐾 an interactive activity for hooman and pup to enjoy together!

Next week, they will also be at the Nice Things Market at is-Suq tal-Belt, Valletta. I’ll be dropping by for some last-minute stocking fillers. Shall I see you there?

Saturday, 11 December + Sunday 12 December

Looking forward to seeing what you come up with next, Elisa!

Show your support & go follow 🥰

Amanda x

Mobile Marketing: 3 Must-knows

I have a couple of questions for you. Let’s go!

  • Where is your phone right now?
  • Where do you put your phone while you sleep?
  • Do you use your phone to check the time?
  • Do you take your phone to the bathroom with you?
  • Has the time you use your phone increased?
  • Are you reading this on your phone right now?

Hey, relax. This post is NOT about smartphone addiction. I wanted to help you realise (if you haven’t on your own already) that smartphones have become a necessity. We can live without them, mind you. I spent 10 days in Cuba, back in 2018, without any internet connection and it was BLISS. But the fact that I’m even saying that it felt good to not look at my phone for a long time goes to show how much I am on my phone. Sometimes, without even realising it.

What is mobile marketing?

➯ A digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

As a business owner, you have to think mobile. You want to hook your audience, engage with them and make a sale.

As a consumer, and an avid smartphone user, you want to browse through aesthetically pleasing shops without a hiccup.

COVID-19 was a setback. It turned our lives upside down. BUT one thing that came out of this, when businesses had to close their doors temporarily, was the realisation that being available online was the only viable option at the time.

Locally, I have seen a rise in e-shops and an improvement in making a customer’s online shopping experience a pleasant one. Still a long way to go but we’re getting there.

How is your mobile marketing doing?

If you can’t answer this, I believe it’s high time you pay a little more attention to mobile.

Everyone (or almost everyone) is on their phones – constantly. We chat, play, work, listen to music, shop, scroll endlessly through TikTok and tap from one story to the next on IG.

3 Must-Knows

To get the hang of mobile marketing, you need more than just three (3) tips, I know – BUT – we need to start from somewhere.

1. WHO ARE YOUR PEOPLE?

Understand your audience. Sure, you’ve heard this a million times. But do you truly know who and where your people are? How do they use their mobile devices?

The most simple thing to do is to ASK. Run a super short survey/poll and ask your already-existing customers short and simple questions. Example:

  • Are you on Instagram?
  • Do you prefer shopping on your phone or desktop?
  • Which devices do you use? (Phone, tablet etc.)

Know who your people are. Listen to online discussions and be present – start a conversation. It’s NOT ENOUGH to just be there. You have to be seen and heard.

2. WRITE FOR MOBILE

It’s not the first time I came across a Facebook post that simply NEVER ends. Your message needs to come across clearly. Being clear and concise is essential. I cannot stress this enough. Even your call to action needs to be clear so that users will be able to understand what to expect.

When it comes to writing for mobile (e.g. online – social media & offline – SMS) avoid writing chunks of paragraphs. This is not an essay. Write short, punchy headlines and straightforward messages, use visuals – make it count!

3. GREAT USER EXPERIENCE

Make it easy for users to navigate through your shop. Having a mobile-friendly website is a must and not an option. Mobile devices call for interaction and users expect a more personalised experience.

You don’t want them to end up frustrated because they’re having trouble with browsing or making a payment. So, make it seamless for users to purchase with a few clicks as possible.

Nowadays, having social media presence is essential for any business. So, BE SOCIAL. Grow your business around a customer experience focused culture.

Think of all the things that bother you as an online user as you browse through other social media accounts and pages, learn from them and avoid repeating their mistakes.

Where is your business at right now?

If you haven’t already, start working on how to build and maximise your mobile presence.

And hey, don’t be afraid of change. It’s good to spice things up. You know, there’s always room for improvement and I’m sure you’ll do great!

Amanda x

bBrave AntiBullying Campaign

bBrave is Malta’s first (and only) Anti-Bullying NGO. I’ve been part of the team since 2018 because it’s a cause close to heart. All of us at bBrave are volunteers; each and every one of us do this because we truly believe in what we do.

I set my mind on improving bBrave’s online presence whilst focusing on building a more cohesive brand image and the right voice.

ANTI-BULLYING WEEK CAMPAIGN | NOVEMBER 2020

Tagline: UNITED AGAINST BULLYING

Mission: Anti-bullying awareness & support

Platforms: Facebook, Instagram & LinkedIn

Anti-Bullying Week is a yearly one-week event taking place in November.

Bullying doesn’t have an age, so our target audience here was (and still is) quite broad. We aim to reach kids, parents, teachers, employers and employees. The pandemic had me rethink our strategy and pushed mainly for online & mobile.

The objective: spread the anti-bullying message.

The idea: be bold yet simple to get the message across as loudly and as clearly as possible.

Content writing for social media was created in both Maltese and English to maximise our reach.

The Results: 460,000 Reach | 598,000 Impressions | 1K+ New followers

However, we broadened our reach further and made use of traditional media (TV appearances, radio, newspapers) and collaborations with local organisations to get the word out.

The work doesn’t end with this campaign. It’s ongoing and challenging.

Show your support & go follow!

Amanda x

A few of my favourite things.

One thing you will most definitely appreciate when you start out on your own is support. Ever since I started my own business I realised how a single dose of support can keep your engine running through thick and thin (that, and a lot of hard work).

The COVID-19 situation we found ourselves in had me thinking. I realised I needed to support small local businesses even more, whenever possible. As a solopreneur myself, I know of the hardships we had to endure this year due to COVID-19 related budget cuts and restrictions.

So, without further ado, I am listing my top favourite tried & tested products from local businesses worth following and buying from. These small businesses work hard and deserve our appreciation ♡

MADUMA

My current stationery stash is all MADUMA. I have been a fan since day one. I even interviewed Kimberly, the brain behind MADUMA, in another post | MADUMA INTERVIEW.

Ikħal is my go-to colour. You can find it here: Ikħal Stationery Set

Rebels with a Cause

Rebels with a Cause are all about sustainability. Their reusable makeup remover pads are my Rebels with a Cause ultimate favourite.

You can find them here: Reusable Makeup Remover Pads

Kartolerija

For my birthday this year, a good friend of mine sent me this beautiful diary for a hopefully more beautiful year than 2020 ever was.

Their diary is available here: Djarju Elfejn Wiehed u Ghoxrin

Concrete creations

Another good friend of mine got me these handmade tealight candle holders. Love them.

Take a look at their creations here: Concreate Creations

The Learning Curve

I’m always on the lookout for educational toys, preferably not plastic ones. Bethany’s favourite is the natural Acvitivty Loop.

You can find it here: Activity Loop

The mama manual

I remember attending Nakita’s book launch and was super excited for her. If you’d like (or need) to get organised, this one’s for you!

You can order it here: How busy mums get organised

J-okini

I have a mild obsession with Japan. I even started learning the language but had to put a pause on that due to my whirlwind of a life. Sumie has the most amazing things and the perfect matcha. She even goes the extra mile and sends you matcha recipes and info.

If you love matcha tea, I suggest it you get it from here: Matcha Green Tea Powder

Pots by Veronica

These pots are actually painted by hand. The perfect seasonal gift!

You can find them here: Christmas Pots

Vanilla Mummy

I’m always trying to be creative with fruit smoothies and veggie snacks. These are a life saver. I’m being serious. Plus, they are reusable.

Check out the starter pack: Nom Nom Kids Starter Pack

Merlin

If you haven’t made my acquaintance yet, well, let me tell you. I adore books. Not love, adore. And by the looks of it, Bethany’s love for books is blossoming.

This is Beth’s favourite of the month: Kuluri u Forom

Well, that’s the end of the list (for now)!

Take care & stay safe

Amanda x

What’s NEW? MADUMA products & a mini-interview.

I have been following @madumamalta right from its birth. I even (and unashamedly) entered a giveaway and actually won. I was stunned; the last time I had won anything was in primary school (back then, I won a plant against a 25c fee. It died a while later).

If you follow MADUMA on Instagram, you know they’ve been hinting at launching new products TODAY. Well, guess what? I’m sharing the news IN THIS POST 😍 Here’s a sneak peak.

But first, let me introduce you to the person behind this much-loved local brand who is super nice and, let me tell you, down to earth. Kimberly takes the time to check in and see whether everything is OK whenever I publish a story featuring the MADUMA products. The last time she did, I asked her for an interview and she said YES 🙌

Photo by Naomi Gradel

We decided to keep it virtual for the sake of everyone’s safety.

I would love to know more about MADUMA. How did it all start?

The idea of MADUMA began when I was studying for my Bachelor’s degree at MCAST. I decided to focus my thesis on the demise of local trades, especially the historically rich floor tiles that you used to find all over Malta. I wanted to create awareness about this beautiful trade and do
my part to preserve Maltese culture. This sparked the idea of combining my two biggest passions, design and fashion, that led to me creating my own fashion label, focusing on the beauty of the Maltese floor tile.

So, tell me, Kimberly. What inspires you?

Whenever I walk into an old house or shop with traditional Maltese floor tiles. But not just that. My inspiration for new colours and ideas derives from exploring new places; especially when I’m on holiday and more relaxed.

I know for a fact that there are many creative people out there with great ideas who are afraid to take the leap. What advice would you give them?

Listen to your gut and just do it, even if people around you don’t believe in you or your idea. Do not let people discourage you from following your dreams, even if these people are the closest to you. If you believe in your idea, that’s all you need.

I have to ask this. What is your favourite MADUMA product (and why)?

It’s hard to pick, I love them all! I think it’s like asking a mother, who is your favourite child? This might be an unfair question, but I think if I really had to pick, it would be the organic cotton t-shirts because they were the first products that started my brand.

You, in three words.

Ambitious, brave, detail-oriented

Something on your bucket list:

To see MADUMA products being sold in brick-mortar shops around our beautiful island.

I’m sure it won’t be too long before you tick that one off your bucket list!

Now, for the good news! MADUMA launches these Maltese-tile inspired and potential stocking fillers today!

☆ Pocket mirrors ☆
★ Magnets ★
☆ Pack of 4 Magnets ☆ (so you can get all patterns if undecided)

Maybe we’ll be seeing other products in these new colours as well? 🤔💙

I’m always looking forward to see what Kimberly comes up with!

Show your support & go follow!

Amanda x

#inthespotlight @Malcolm Gauci

Fashion is not my cup of tea. Those who know me best, know this only too well. Still, that doesn’t mean that I don’t follow at all. I do have a couple of friends who are stylists; one of whom has been trying to take me on a shopping spree for months now (you know who you are).

I got in touch with someone whose social media accounts are consistently active and who does not shy away from the camera.

My second guest interview this year is with the greatly talented @Malcolm Gauci.

  • Award-winning fashion stylist
  • Style Influencer

 

While scrolling through his Instagram feed I couldn’t help but wonder how he manages to do what he does. I have known Malcolm for a while now; so we met over a coffee to talk about his world (pre-COVID-19).

Care to tell me more about what you do and how it all started?

I started out as a freelance photo model. There, I learned more about styling and met up with people from the fashion industry. I’ve always been passionate about styling; I guess you can say it comes naturally to me. Still, it’s not something that happened overnight. It takes a lot of hard work. Plus, a lot of people believed in me – and that gives you quite the boost.

At first, I wanted to have a space where I could interact with people and show my work. It’s how I started out on Instagram. Over time, I wanted to show more than just my styling work; I wanted to show them who I am, what I personally wear and connect with my followers even more.

Favourite social media platform?

Instagram. It connects you to a whole world of other people. You can easily find your niche there and can interact very easily.

I personally think that being online all the time can be a bit exhausting. Do you ever feel the need for a digital detox?

Having a full-time job that is completely different from styling and the social media world – that alone is detox enough.  Truth be told, I am sucked into the digital world. Apart from sharing relevant content with my followers, I also love documenting random things.

What does the future of influencer marketing look like in your eyes?

I think that over time, brands will reach out to the less- famous. This is already a thing; they’re called micro-influencers. And, I think having the everyday person as an “ambassador” will be the way forward.

Quick advice you would give someone just starting out? 

Stay true to yourself. If you’re not comfortable doing something that you do not believe in, then don’t do it.

Ok, super quick questions that have nothing to do with anything above. Just for the fun of it. 

Tea or Coffee?

Coffee

Favourite film?

I would have a favourite if I actually made it through the whole film

Would you rather read minds or the future?

The future

One thing you would like to cross off your bucket list?

Be part of Gucci’s creative team

Who or what inspires you?

There isn’t just one thing. I get inspired by random things I come across along the way

Go follow!

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