What #resolution?

“What’s your New Year’s resolution?” – It’s one of the questions I strongly dislike being asked on New Year’s Eve. I usually and politely retort with, “Why wait for the beginning of a new year to get something done?”

I believe that if the time has come for a necessary change, there’s no need to procrastinate. Honestly, there is no better time like the present. Don’t sit and wait around for the beginning of a new year to set goals.

We’re caught up in all the hype (and pressure)  for a limited period of time to stick to our resolutions, only to forget about them the very next day. That’s why the majority of resolutions fail by the end of the month.

Goals and targets shouldn’t be set on a whim. If you do have an objective and would like to make a change in your life, start working towards that goal as from this second. 

That is how I got into entrepreneurship. And it’s been two years already since I left my salaried job. Even if the road ahead is not well-paved, it’s worth to give your dreams a try and make them happen. True, it’s not always possible to mould each dream into reality. But it’s always worth a try, no? How would you know whether it will work or not if you kill the dream from its infancy? 

Till next time,                                                                                                           

Amanda x

 

My not-so-typical workdays

amandalia.com

I see this question on my friends’ expressive faces whenever the topic of work arises. What does a day in my life look like? Well. It depends on which day because every single day is different.

Saturday, I spent most of the day planning work, creating content for social media (client work) and following online courses to stay updated and to further broaden my knowledge. Yesterday was slightly toned down. I started out with a hearty breakfast in Sliema, which was cut short thanks to Nina’s incessant barking (currently undergoing training). The morning transitioned into quite a ‘lazy’ afternoon of conversations, coffees, baking, creating lists (always) and writing.

A lot of people don’t really get what it is that I do. I saw the confused look on my aunt’s face a couple weeks ago; she was still trying to wrap her head around the idea of not having a salaried job. Just this month, it also happened with my friends. I have explained to them time and again what my work involves. One of them simply stared blankly at me and said, “You’re our Chandler.” If you haven’t watched FRIENDS, that comment is lost on you, as it was on me. Apparently, it means something along the lines of, “What you do remains a mystery.”

Let’s unravel this ‘mystery’ once and for all:

1. Content and creative writing

This is my absolute favourite. I love creating content from scratch; be it scripts for radio ads, TVCs, newsletters, newspaper articles, blog posts, website content or copy for social media. Storytelling has seen me through my toughest years and keeps the imaginative little child within, alive.

2. Social Media Management

Through my love for words, media, and communications, I found my passion for social media marketing. To date, I have helped businesses and individuals create and maintain their online presence on multiple social media platforms.

There is a misconception that I would like to address.  Some people think that taking care of, say, a business Facebook page is something that anyone can do. All you have to do is publish or share a post, right? Well, not quite. There’s so much more to take into consideration than just that. And this is exactly why the work of professional social media managers goes unappreciated.

Let’s put you in the picture for a second. These are some of the things I work on:

  • Planning & creating eye-catching graphics
  • Creating the right copy in the correct tone of voice for the right audience
  • Planning and creating targeted adverts and campaigns
  • Close & constant monitoring of accounts, comments & incoming messages
  • Creating monthly & quarterly reports

The list goes on. I’m writing a separate blog post on must-have skills for social media management to help anyone interested in learning get started.

3. Consultation

Through my coaching experience on digital marketing in collaboration with the Malta Communications Authority (MCA), I realised that helping small businesses and self-employed individuals who are willing to learn and expand their knowledge, is something I love doing. I have helped individuals understand the works of email marketing, mobile marketing and social media, in particular. Seeing them succeed gives me the boost I need to keep going.

It’s exciting to work on multiple projects and meet different people every week. It keeps me on my toes. One thing I’m sure of about my work is that it never gets boring. Hectic, yes. Crazy, maybe. But never boring.

Amanda x

#goingfreelance #1yearlater

@byamandalia

It has been a year. The 16th of December marks the day I left my 9 to 5 job (it was more like 10am to 6pm) to start afresh. How time flies! And honestly, looking back, I wonder why I didn’t take the leap before that.

It was a year of firsts. The first time I had my own clients, the first time I gave out training sessions on digital marketing, the first time I truly challenged myself to reach new heights. Forget about the New Year‘s resolution. If you want a change in your life, do it. Don’t wait around for another year to start; that’s a waste of time. And time is something you will not get back because once it’s gone, it’s gone forever.

So, here’s a little insight. Working as a freelancer is not all glitter and might I add, is not for everyone. It’s not a shortcut like some people seem to think. It’s more of a long and bumpy ride. After all, you’re starting from scratch. And, on your own. The first month being the toughest because your income will suffer. But, and that is a big BUT, I have to say that if you put your mind to it, it will get better.

It’s challenging because every day is just not the same. I see this as a plus. However, some people are scared by this; about not having a Monday to Friday routine. But that’s just it. There is no Monday to Friday, 9 to 5 routine. Because this way, you can meet up for a coffee on a Monday morning after working on a Sunday afternoon.  It’s more about learning to find your pace. And, more importantly, managing your time wisely.

Until next year!

Amanda x

 

 

#freelancebenefits

#6

I was meant to post this a couple of days ago BUT I needed to rearrange my schedule to accommodate my new clients *happy dance*. And yesterday was such a beautiful day, I simply couldn’t help myself. I decided to spend the afternoon sipping an ice cold spritz in the sun. Bliss!

Last week, I briefly skimmed through some of the pros and cons of working freelance vis-a-vis having a full time salary job. After giving it some thought, I decided to follow up  on my previous post, and this time, I will go into the possible benefits of hiring a freelancer.

Perhaps the notion of freelance in Malta is still relatively ‘new’.  At least from my experience, it seems that not everyone has fully grasped the concept yet. And to be fair, not every job can be outsourced so I get why the majority of vacancies I came across last week were mostly for full timers only. And, I also understand that businesses might prefer building their own team rather than working with ‘outsiders’. I get that. But, I am biased in this regard and happen to think that an ‘outsider’ can in fact turn out to be someone trustworthy with whom you can partner up eventually. So without further ado, here are some of the benefits that come to mind:

www.amandalia.com (1)

For starters, by affordability, I do not mean that freelancers are cheap. By all means, they should always know their worth. But given that a freelancer is her/his own boss, there are things like, for example, equipment, work space, social security, leave, sick days etc. that an employer need not worry about. As long as both parties agree on the service, budget and time frame, they’re both set!

It may also come in handy having someone to outsource your work to on a need-basis. The flow of work is not always the same; you can have a quiet summer and a super busy winter. So, I think that having someone to turn to in times of need is always a plus! And when having worked with multiple businesses over the years, freelancers are exposed to a diversity of ideas and learn work on their own initiative.  So given the fact that they are used to working solo, there is no need for constant monitoring,  training or anything of the sort.

I also think that one of the main advantages is flexibility. Freelancers do not (normally) have any set working/office hours. For instance, I do not stop working simply because it’s Sunday, a public holiday or after hours. There are no after hours! I usually go about working during the weekend like any other day. A time schedule (and actually sticking to it) is all there is to it! With the exception of yesterday, that is! But as long as the job gets done, there’s no harm in having a couple of hours to yourself and regroup, no?

Amanda x

amandalia.com

 

 

 

 

 

 

 

 

 

#prologue

1

Starting out on your own is a scary thing. There’s no beating about the bush; because it is. After working full time with a company for more than 7 years while juggling my studies and life in general, being on your own is weird. However, I cannot deny that it is weird in a good way because it’s exciting, liberating and most of all, challenging.

I got my creative juices going, made new acquaintances from all over the world, learnt quite a few new things and filled my calendar to the brim. And I simply love it!  My advice though, if you’re starting out as a freelancer, is to be organised. Plan, schedule & take action. There is no room for procrastination; zilch. The first thing I did was creating a weekly planner. You can get your weekly planner freebie here 🙂

Like the majority of people, I believe, I weigh my options before jumping in the sea of the unknown. For one too many times I have been let down, lied to or misled. So, eventually, I learned to take my time in figuring things out and not be rash. You may miss out on potential opportunities by doing so. However, I have always been the kind of person who comes up with new ideas and implement them. So, if you’re in a similar situation, take a step back, take in the whole picture and regroup. You’ll get there eventually!

Amanda x