What’s NEW? MADUMA products & a mini-interview.

I have been following @madumamalta right from its birth. I even (and unashamedly) entered a giveaway and actually won. I was stunned; the last time I had won anything was in primary school (back then, I won a plant against a 25c fee. It died a while later).

If you follow MADUMA on Instagram, you know they’ve been hinting at launching new products TODAY. Well, guess what? I’m sharing the news IN THIS POST 😍 Here’s a sneak peak.

But first, let me introduce you to the person behind this much-loved local brand who is super nice and, let me tell you, down to earth. Kimberly takes the time to check in and see whether everything is OK whenever I publish a story featuring the MADUMA products. The last time she did, I asked her for an interview and she said YES 🙌

Photo by Naomi Gradel

We decided to keep it virtual for the sake of everyone’s safety.

I would love to know more about MADUMA. How did it all start?

The idea of MADUMA began when I was studying for my Bachelor’s degree at MCAST. I decided to focus my thesis on the demise of local trades, especially the historically rich floor tiles that you used to find all over Malta. I wanted to create awareness about this beautiful trade and do
my part to preserve Maltese culture. This sparked the idea of combining my two biggest passions, design and fashion, that led to me creating my own fashion label, focusing on the beauty of the Maltese floor tile.

So, tell me, Kimberly. What inspires you?

Whenever I walk into an old house or shop with traditional Maltese floor tiles. But not just that. My inspiration for new colours and ideas derives from exploring new places; especially when I’m on holiday and more relaxed.

I know for a fact that there are many creative people out there with great ideas who are afraid to take the leap. What advice would you give them?

Listen to your gut and just do it, even if people around you don’t believe in you or your idea. Do not let people discourage you from following your dreams, even if these people are the closest to you. If you believe in your idea, that’s all you need.

I have to ask this. What is your favourite MADUMA product (and why)?

It’s hard to pick, I love them all! I think it’s like asking a mother, who is your favourite child? This might be an unfair question, but I think if I really had to pick, it would be the organic cotton t-shirts because they were the first products that started my brand.

You, in three words.

Ambitious, brave, detail-oriented

Something on your bucket list:

To see MADUMA products being sold in brick-mortar shops around our beautiful island.

I’m sure it won’t be too long before you tick that one off your bucket list!

Now, for the good news! MADUMA launches these Maltese-tile inspired and potential stocking fillers today!

☆ Pocket mirrors ☆
★ Magnets ★
☆ Pack of 4 Magnets ☆ (so you can get all patterns if undecided)

Maybe we’ll be seeing other products in these new colours as well? 🤔💙

I’m always looking forward to see what Kimberly comes up with!

Show your support & go follow!

Amanda x

#inthespotlight @Malcolm Gauci

Fashion is not my cup of tea. Those who know me best, know this only too well. Still, that doesn’t mean that I don’t follow at all. I do have a couple of friends who are stylists; one of whom has been trying to take me on a shopping spree for months now (you know who you are).

I got in touch with someone whose social media accounts are consistently active and who does not shy away from the camera.

My second guest interview this year is with the greatly talented @Malcolm Gauci.

  • Award-winning fashion stylist
  • Style Influencer

 

While scrolling through his Instagram feed I couldn’t help but wonder how he manages to do what he does. I have known Malcolm for a while now; so we met over a coffee to talk about his world (pre-COVID-19).

Care to tell me more about what you do and how it all started?

I started out as a freelance photo model. There, I learned more about styling and met up with people from the fashion industry. I’ve always been passionate about styling; I guess you can say it comes naturally to me. Still, it’s not something that happened overnight. It takes a lot of hard work. Plus, a lot of people believed in me – and that gives you quite the boost.

At first, I wanted to have a space where I could interact with people and show my work. It’s how I started out on Instagram. Over time, I wanted to show more than just my styling work; I wanted to show them who I am, what I personally wear and connect with my followers even more.

Favourite social media platform?

Instagram. It connects you to a whole world of other people. You can easily find your niche there and can interact very easily.

I personally think that being online all the time can be a bit exhausting. Do you ever feel the need for a digital detox?

Having a full-time job that is completely different from styling and the social media world – that alone is detox enough.  Truth be told, I am sucked into the digital world. Apart from sharing relevant content with my followers, I also love documenting random things.

What does the future of influencer marketing look like in your eyes?

I think that over time, brands will reach out to the less- famous. This is already a thing; they’re called micro-influencers. And, I think having the everyday person as an “ambassador” will be the way forward.

Quick advice you would give someone just starting out? 

Stay true to yourself. If you’re not comfortable doing something that you do not believe in, then don’t do it.

Ok, super quick questions that have nothing to do with anything above. Just for the fun of it. 

Tea or Coffee?

Coffee

Favourite film?

I would have a favourite if I actually made it through the whole film

Would you rather read minds or the future?

The future

One thing you would like to cross off your bucket list?

Be part of Gucci’s creative team

Who or what inspires you?

There isn’t just one thing. I get inspired by random things I come across along the way

Go follow!

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#inthespotlight @Elizabeth Cortis

#inthespotlight - amandalia

My passion for writing led me to Elizabeth earlier this year. I was writing an article for the Times of Malta last March and Elizabeth helped me shed light on being a mumpreneur.

Mumpreneur: the modern superhero

After our virtual chatting, we then had the pleasure to meet up at Nakita‘s book launch event. In case you missed her interview, click here!

Elizabeth is one of the most interesting persons I have met thus far. She is positive, driven, and extremely focused. Our conversation flowed easily over a cappuccino in a quaint coffee shop in the heart of Rabat. It was a nice way to start the day; especially on a Monday morning.

I started off with what would seem like a basic question.

What does proofreading involve?

When I proofread, I’m improving what can be improved and eliminating any errors. It’s the perfect version of your own work. I like to refer to it as the four-eye principle; having someone else look at your work with fresh eyes.

Technically speaking, proofreading takes place during the final phase and involves checking the written work for typing errors, missed words, punctuation marks etc.

I find that most people confuse proofreading with copyediting. The latter involves sentence structure. Say you’re writing your dissertation and the ideas are still unclear or not flowing. Sometimes, clients mean they need both. Nowadays, proofreading is a requirement and an essential part of the academic career.

Processed with VSCO with a6 preset     Processed with VSCO with a6 preset

 

What is unique about your business?

I set myself apart from others who work on proofreading as part-timers and have an unrelated full-time job. Don’t get me wrong, they have my respect! But, this is my passion and my focus 24/7.

I approach it as a professional. That is, I’m fully aware of the responsibilities involved. For most students, thesis-writing can be a stressful moment and I acknowledge and respect that – that is why I meet deadlines, read guidelines and work to the best of my ability.

My 11 years of experience provides me with not just knowledge but also an understanding of how things are done. For example, I know what universities expect and can see things from a much broader perspective than the client does.

 

What does a typical working day look like for you?

I have to balance my two roles; a mother and a business owner. I have two little kids who are still in their formative years and who need a lot of my time. On the other hand, I’m a business owner; not just a proofreader or book editor. So, I have to run and further develop my business as well.

Typically, I work around my kids’ schedule. I’m also lucky to have the full support of my family, especially my husband. So, if I have to put in more effort or schedule meetings, they back me up every time. I believe that the role of a mumpreneur is managing your business as well as your family without denying yourself anything. For instance, you need the time for yourself because it’s important not to experience a burnout.

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When did you decide to take the leap? Was it something you have always intended for yourself?

Running my own business has always been my dream. I’m an ambitious person and always try to think of ways to develop and grow my business further. I spent 10 years of my life teaching English; which I loved. But I wanted more. It was a huge leap. I remember my friends questioning my sanity.

Quitting a safe job was not easy but I don’t regret it because I’m doing something I’ve always wished to do. And that is, spending quality time with my children. Up until they were three years old, I still worked but less intensely because they were my sole focus. I don’t believe a mother should forget about her aspirations just because she becomes a mother. The will to work, aspire and improve are all great skills to pass on to your kids. They see you as alive, driven and passionate about your work. We have our crazy days, but we make it work.

 

What is your biggest failure? Your biggest success?

What is a failure anyway? I am a very positive person. I don’t acknowledge failures; they’re small setbacks. It’s all about how you look at it. I see it as learning something new about your skills or about your limits. You either going to give it another go and be more prepared or decide that it’s not something that you would like to pursue. Either way, you have grown. Self-growth and improvement mean everything to me.

I believe that small everyday successes are still successes. Getting out of my comfort zone and doing things that are challenging drives me onwards. Another one of my biggest successes is seeing my kids grow, and not just physically. Looking back, I feel extremely satisfied that I managed to give them my all.

 

What advice would you give female entrepreneurs?

Find time for yourself and set small goals. Don’t set big targets and overstress yourself. I try to take things one step at a time to stay motivated with short-term goals. Try creating a personal plan and keep in mind that not everything will go as planned either. Don’t close up shop just because you’re having one bad day. Be kind to yourself, be realistic and don’t be too hard on yourself.

That is when I realised how important it is to be part of a support network. If you’re in need of help, don’t et your pride get in the way. Know your limitations and accept the help you’re being offered.

Don’t try to do everything yourself. You don’t have to be an expert in every area. Outsourcing can save you time because trying to do everything on your own is a struggle.

Join the Group: Malta Mumpreneurs Network

 

Three (3) tools you would recommend to anyone starting their own business?

Google Keep – for your to-do lists. Or, more likely in my case, the I WILL DO list.

Self- Motivation techniques – I believe in these techniques. E.g. when I’m tired, I try and work five minutes more; just a step further to improve self-discipline.

Take mental breaks – You need your off days. When I don’t have tight deadlines, I take pleasure in reading and listening to motivational business speakers.

Oh, and coffee! Haha!

Quick questions 🙂

Tea or coffee?

Tea to relax, Coffee to work

Books or movies?

Books

Time travel or teleportation?

Teleportation I’m a very realistic person – li I just leave and visit different countries/places. I love travelling.

Winter or Summer? 

Winter

Adventurous or Cautious?

Adventurous; I love doing things out of my comfort zone.

 

Go follow!

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🌐 www.proofreadingmalta.com

My not-so-typical workdays

amandalia.com

I see this question on my friends’ expressive faces whenever the topic of work arises. What does a day in my life look like? Well. It depends on which day because every single day is different.

Saturday, I spent most of the day planning work, creating content for social media (client work) and following online courses to stay updated and to further broaden my knowledge. Yesterday was slightly toned down. I started out with a hearty breakfast in Sliema, which was cut short thanks to Nina’s incessant barking (currently undergoing training). The morning transitioned into quite a ‘lazy’ afternoon of conversations, coffees, baking, creating lists (always) and writing.

A lot of people don’t really get what it is that I do. I saw the confused look on my aunt’s face a couple weeks ago; she was still trying to wrap her head around the idea of not having a salaried job. Just this month, it also happened with my friends. I have explained to them time and again what my work involves. One of them simply stared blankly at me and said, “You’re our Chandler.” If you haven’t watched FRIENDS, that comment is lost on you, as it was on me. Apparently, it means something along the lines of, “What you do remains a mystery.”

Let’s unravel this ‘mystery’ once and for all:

1. Content and creative writing

This is my absolute favourite. I love creating content from scratch; be it scripts for radio ads, TVCs, newsletters, newspaper articles, blog posts, website content or copy for social media. Storytelling has seen me through my toughest years and keeps the imaginative little child within, alive.

2. Social Media Management

Through my love for words, media, and communications, I found my passion for social media marketing. To date, I have helped businesses and individuals create and maintain their online presence on multiple social media platforms.

There is a misconception that I would like to address.  Some people think that taking care of, say, a business Facebook page is something that anyone can do. All you have to do is publish or share a post, right? Well, not quite. There’s so much more to take into consideration than just that. And this is exactly why the work of professional social media managers goes unappreciated.

Let’s put you in the picture for a second. These are some of the things I work on:

  • Planning & creating eye-catching graphics
  • Creating the right copy in the correct tone of voice for the right audience
  • Planning and creating targeted adverts and campaigns
  • Close & constant monitoring of accounts, comments & incoming messages
  • Creating monthly & quarterly reports

The list goes on. I’m writing a separate blog post on must-have skills for social media management to help anyone interested in learning get started.

3. Consultation

Through my coaching experience on digital marketing in collaboration with the Malta Communications Authority (MCA), I realised that helping small businesses and self-employed individuals who are willing to learn and expand their knowledge, is something I love doing. I have helped individuals understand the works of email marketing, mobile marketing and social media, in particular. Seeing them succeed gives me the boost I need to keep going.

It’s exciting to work on multiple projects and meet different people every week. It keeps me on my toes. One thing I’m sure of about my work is that it never gets boring. Hectic, yes. Crazy, maybe. But never boring.

Amanda x

#inthespotlight @themamamanual

#inthespotlight - amandalia.com

There are so many talented people out there. So, this year, I figured, why not get to know some of them a little bit better?

My 2018 #inthespotlight monthly interview series will kick off with none other than  the inspiring Nakita Attard Vassallo at @themamamanual.

I’ve been following @themamamanual on Instagram for quite a while now and I have to say, I’m impressed. She even has a debut book coming out this Summer!

 Nakita, I would love to know more about @themamamanual. How did all this start?

It all started with a book! I’ve been dreaming of writing my own ever since I was a wee girl with a sizeable home library of my own.  It’s not the first time I’ve picked up a pen or a laptop and poured my heart out, but I never really put my finger on what I wanted to write.

One night two years back I could not sleep with excitement.  It had finally hit me!  My book would be about time management for busy mamas, and how to create time for the things you love, but most importantly, for yourself.

When the book’s initial draft was ready, I felt I had so much more valuable information to share, and I had to take it a step further.  I was very keen to connect with and help like-minded mamas manage their time better and prioritise self-care, and a blog would be the perfect way to do it.  The name ‘the Mama Manual’ was born after long hours brainstorming.  I wanted something catchy and original – and it felt right!

Care to tell us more about the woman behind @themamamanual?

I am a multifaceted woman 🙂  I’m a mama, wife and a homemaker around the clock.  My two adorable kids, Yanik –  12, and Nina – 3, keep me happily busy.  I’m married to the love of my life and best friend, Neil.  I’m also a working mum, and I’ve worked hard to build a career for myself.

By night, I am a writer and a blogger, and I run ‘the Mama Manual’ brand with a passion. Time management and organisation skills are my forte; I could spend hours happily decluttering and organising a space, or planning busy days to perfection! Food (not only eating it – but also cooking it!), travel, reading, and slow days at home or in beautiful surroundings with my family and friends are things I enjoy doing and make time for on a regular basis.

From where do you get your inspiration?

Inspiration is all around me!  I never in a million years expected such a phenomenal response from ‘the Mama Manual’ social media pages.  The amazing women I connect with everyday are my sole inspiration and basis for doing what I do.

Being both an entrepreneur and a mother doesn’t come without its challenges. How do you manage everything?

You know how they say ‘do what you love and you will never work another day in your life? That is exactly how I feel about the work I do with ‘the Mama Manual’ brand.  I literally crave working on the book, the blog, and social media every evening – so it’s easy to get started – but challenging to stop might I add!

Of course, effective time management is the secret to being able to make time for my work.  Planning, being organized and pre-empting are essential tools to have.  I am a perfectionist when it comes to having our meals all planned out for the week, as well as cooking wholesome but very quick meals so as not waste precious time.

 

themamamanual-byamandalia
I know there are many women out there who would love to take the leap. What advice would you give someone just starting out?

If you have not yet had the courage to do so, do not feel like you have to go all in or nothing.  You can very well start off slow.  If you are a working mum, keep your job and side hustle.  A mere hour a day is better than no time at all! You can always decide to dedicate more time as things pick up, or go full-time when you feel confident that what you are doing is what you want to do and is paying the bills.

Whatever you do – be patient!  It’s easy to look at successful people and think that everything ‘just happened’ for them.  Being successful takes a lot of work, dedication, time and perseverance.

Where can we get your debut book? I know I want to read it and I’m definitely not the only one.

the Mama Manual – How busy mums get organised will be available for sale on my website: 🌐  www.themamamanual.com, as of the end of the month!

Should you wish to receive an email notifying you that the book is for sale, please let me know on nakita@themamamanual.com.

Go follow!

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#nointernet #canyousurvive?

byamandalia

I did. Survive 10 days without internet, that is. But even so. It doesn’t mean that it was easy. And, come to think of it, it shouldn’t have been difficult either, right?

 

giphy

Remember Maslow‘s hierarchy of needs?☝️☝️ It starts from the bottom level with what we need the most in order to survive; physical needs such as food, air, water and shelter.

However, some wonder whether we should add internet to this list as well. Should we though?

During our stay in Cuba, we went for 10 whole days without any internet access whatsoever. It was amazing to be truly offline and present.

You know how even during lunch or dinner with friends, family or colleagues, everyone is on their smartphones?  We’re either taking a picture of the food, browsing through Facebook, sharing a story on Instagram or checking the latest football score. To mention but a few.

But without smartphones getting in our way, we enjoyed long conversations and debates, and to pass the time in the evenings, even ended up playing charades. The actual thing and not the mobile app game.

My internet-free experience has been a much needed wake up call. It helped me put things into perspective and made me realise how internet-dependant we have become.  True, my work actually does depend on it. Without internet, I wouldn’t even be able to share this with you.

But, just think about it for a minute. How long could you survive without internet? If at all?

Amanda x

 

#goingfreelance #1yearlater

@byamandalia

It has been a year. The 16th of December marks the day I left my 9 to 5 job (it was more like 10am to 6pm) to start afresh. How time flies! And honestly, looking back, I wonder why I didn’t take the leap before that.

It was a year of firsts. The first time I had my own clients, the first time I gave out training sessions on digital marketing, the first time I truly challenged myself to reach new heights. Forget about the New Year‘s resolution. If you want a change in your life, do it. Don’t wait around for another year to start; that’s a waste of time. And time is something you will not get back because once it’s gone, it’s gone forever.

So, here’s a little insight. Working as a freelancer is not all glitter and might I add, is not for everyone. It’s not a shortcut like some people seem to think. It’s more of a long and bumpy ride. After all, you’re starting from scratch. And, on your own. The first month being the toughest because your income will suffer. But, and that is a big BUT, I have to say that if you put your mind to it, it will get better.

It’s challenging because every day is just not the same. I see this as a plus. However, some people are scared by this; about not having a Monday to Friday routine. But that’s just it. There is no Monday to Friday, 9 to 5 routine. Because this way, you can meet up for a coffee on a Monday morning after working on a Sunday afternoon.  It’s more about learning to find your pace. And, more importantly, managing your time wisely.

Until next year!

Amanda x

 

 

#SocialMedia #Communication

9. Social Media

Social Media takes up a lot of our time. Sometimes we are not even aware of scrolling mindlessly through Facebook until someone else points it out.

So, let me ask you this. How often do you take out your smartphone and check it while having a conversation with someone? And when you are on your phone, working those thumbs overtime, what exactly are you doing?

I’m not judging. I spend plenty of time on social media.  I need to be constantly available and online, create and design content, research, schedule posts and keep myself updated. That’s my job.

If you ask anyone who knows me well, they would tell you that I love going out for coffees. And I would drop just about anything to just get up and leave. What does this have to do with social media? Getting there.

A while ago I realised that once I have that beautiful frothy cappuccino in front of me and perhaps a nice fudgy brownie to complement  it, the first thing I do is take a picture. I then play with the filters, write a nice description, tag my friend or husband and finally, post it on Instagram. Seems quite a standard thing to do nowadays. But, I asked myself, why not just delve right in the chocolate goodness? I have a mouth watering brownie just sitting there, waiting for me and my first instinct is to take a picture?

 

We’re living in a fast paced world where online is all the time. And it has made our lives so much easier in so many ways. But at the same time, I think we’re lacking contact. The kind that matters the most. It’s like being social without being social.

Isn’t it just sad seeing a group of friends or a couple sitting around a table and everyone is immersed in their own little world? Why meet up at all? You can be anywhere. But in that moment, you are there, physically with them. So communicate: face to face. Have a real conversation without any interruptions.

I remember when I had a Nokia 3310; black and white picture. Entertainment: Snake. Facebook was nonexistent, Instagram; not even a concept yet. We had MIRC, MSN and MySpace and had to wait until 6pm in the evening for dial-up Internet access. That was life without today’s social media. Do you remember it?

Amanda x