If you’ve ever felt inadequate, or like you don’t deserve the good in your life, your job – even when your accomplishments result from your resilience and hard work- read this because I can sense a nod. That sense of phoniness and unworthiness leaves a dent in your self-confidence. And it’s not a feeling that you can easily shake off. I know that only too well.
Feeling like an imposter has got to be one of the worst feelings yet. Even after years of working within the marketing industry, I sometimes find myself questioning my abilities even though I fully know that I shouldn’t.
“I don’t deserve this”
“They’ll find me out”
“I’m not good enough”
“I’m not worthy of my success”
“I’m a fraud”
That’s Imposter Syndrome to you. A belief that you don’t deserve the praise for your accomplishments and fear that you will be found out as a fraud. Is all this normal? Yes. Should we give in to this feeling? A resounding NO. However, it’s easier said than done – although I do have a couple of tips to help you overcome this ugly feeling of unworthiness. Whenever this feeling creeps up, here’s what you CAN do.
- Recognise this feeling
This is the first step and most probably the hardest because we sometimes spiral. Try keeping a journal to record these instances and recognise these moments when you feel like an imposter. And then, let go. - Focus on the facts and challenge negative self-talk
We can be the harshest critics of ourselves, sometimes unwarranted. Learn to reframe self-negative thoughts to build confidence. How? When you catch yourself thinking along these lines, ask yourself: “What evidence do I have to support this?” Replace these negative thoughts with positive affirmations. - Share your experience
Find a trusted friend, mentor or support group and share your feelings with them for reassurance. You will be surprised how many of us share the same feelings. This will also help you find new coping strategies and understand how normal it is to experience imposter syndrome. - Embrace growth
Imposter syndrome can stem from the fear of not knowing enough. Why not set a realistic goal for self-improvement through lifelong learning? It can help alleviate this fear and encourage personal growth. - Celebrate your progress
Every little milestone is worth celebrating! View challenges as opportunities for growth rather than a fear of inadequacy.
You will meet people who will undermine your work, believe me. And sometimes they do it under the pretense of good intentions. Through the years you will learn to filter, pick, and choose your support network. And even then you will still cross paths with people who do not wish you the best (to put it mildly).
Most of us have been there. I still find myself overthinking things and wondering whether I’m good enough for the job. I’m being totally honest with you now. It wouldn’t be the first time I get a request for a big project and question whether I can pull it off. In the end, I dive in head first and challenge myself even if it’s something out of my comfort zone. It’s how I manage to outgrow it. And you will get there by being patient with yourself and believing you can. Because you’re amazing and you can.
There’s also this. Self-employed people, running their own businesses, face a set of different challenges. How many times has someone put a price on your work, remarked that your work is expensive or pointed out that someone else can do the ‘same’ job for less? My advice? Move on. Do not take them on as clients because they are clearly NOT your target market. Let. Them. Go.
Never second guess your capabilities, and especially your worth. If you’ve done your research, you have the experience, the knowledge, and the know-how, do not let others dictate your worth. That’s unprofessional, unfair, and uncalled for.
Scenario. I drop a baker a message to order a cake. If say the cake is not within my budget, I thank them and move on. Wouldn’t it be rude to message back ‘Hmm, but I think your cake is expensive and you should charge me less. It’s just batter and a little icing.’ That would put you on their good list. If it’s just batter and a little icing, why not do it yourself then?
Same with the service industry. Rethink your audience & market – if you’re getting these kinds of messages over and over though, perhaps it’s time to shake things up a bit. Re-evaluate your goals, and the ideal client that you wish to have – and work towards that. But that’s another story for another day!
Back to overcoming imposter syndrome. It’s not easy but you can wave goodbye to that nasty self-doubt holding you back. Acknowledge imposter feelings, reframe negative thoughts, celebrate your achievements, share your experience, and embrace lifelong learning. One thing you should remember? You are not alone.
Be proud of who you are and how far you’ve come.
Until next time,
Amanda x






























